Using History to Sell Clothes? Don’t Try It With the Pharaohs

Zahi Hawass in 2007. Mr. Hawass says his share of profits from a clothing line bearing his name are destined for charity.Zahi Hawass, Egypt’s longtime chief antiquities official, has been criticized in recent months for many things: his closeness to former President Hosni Mubarak, some inconsistent reports on the safety of archaeological sites during the uprising and for his role in a dispute over an Egyptian museum bookstore, for which he now possibly faces jail time.